Exploring Businesses – Coursework 25%
Developing a marketing campaign – Controlled Assessment 25%
Personal & Business Finance – Exam Paper 33%
Recruitment & Selection Process – Coursework 17%
Exploring Business (Coursework)
In this introductory unit, learners study the purposes of different businesses, their structure, the effect of the external environment, and how they need to be dynamic and innovative to survive.
Developing a Marketing Campaign (Controlled Assessment):
Marketing is a dynamic field central to the success of any business. You will gain an understanding of how a marketing campaign is developed. You will explore different stages of the process that a business goes through when developing its campaign and develop your own campaign for a given product/service. Students have the opportunity to visit Chester Zoo and receive a talk on their marketing practices.
Personal & Business Finance (Exam)
Learners study the purpose and importance of personal and business finance. They will develop the skills and knowledge needed to understand, analyse and prepare financial information.
Recruitment & Selection Process (Coursework)
Learners explore how the recruitment process is carried out in a business. The unit gives learners the opportunity to participate in selection interviews and review their performance.