BTEC Business

This exciting BTEC course is an ideal choice for students with entrepreneurial ambitions who want to cover a range of business areas including marketing, finance and communications.

This fascinating course covers areas such as the business environment, which looks at different types of businesses and the effects of the economy, as well as business resources, which provides a great introduction to finance.

You will also get to study marketing and business communication as well as other areas including business ethics, human resources and enterprise. You will learn about managing and running an event and create a business plan for your own business idea.

The course introduces students to a wide range of business topics through a variety of assessment methods. These methods include coursework, controlled assessment, business reports, role play and an exam.

Students will study local businesses and there are planned opportunities to visit Chester Zoo and the Trafford Centre, amongst others.

Studying Business can prepare you for a career in management, accountancy, banking, marketing, retail or simply running your own business. All of our students leave Sir John Deane’s more aware of themselves as a consumer in the modern world and most importantly, of the power that gives them.

Exploring Businesses – Coursework

Developing a marketing campaign – Controlled Assessment

Personal & Business Finance – Exam Paper

Recruitment & Selection Process – Coursework



Exploring Business (Coursework)

In this introductory unit, learners study the purposes of different businesses, their structure, the effect of the external environment, and how they need to be dynamic and innovative to survive.

Developing a Marketing Campaign (Controlled Assessment):

Marketing is a dynamic field central to the success of any business. You will gain an understanding of how a marketing campaign is developed. You will explore different stages of the process that a business goes through when developing its campaign and develop your own campaign for a given product/service. Students have the opportunity to visit Chester Zoo and receive a talk on their marketing practices.

Personal & Business Finance (Exam)

Learners study the purpose and importance of personal and business finance. They will develop the skills and knowledge needed to understand, analyse and prepare financial information.

Recruitment & Selection Process (Coursework)

Learners explore how the recruitment process is carried out in a business. The unit gives learners the opportunity to participate in selection interviews and review their performance.

A great starting point for students joining us in September is Chapter 1 of “BTEC Business: Book 1: Level 3” by John Bevan; Helen Coupland-Smith; Rob Dransfield; Catherine Richards.

Study Level

BTEC Extended Certificate

Exam Board


Contact Details

Mrs C Hillier

Head of Department