Media Product, Industries and Audiences – Exam Paper – 35% of marks
Media Forms and Products – Exam Paper – 35% of marks
Cross Media Production – Coursework – 30% of marks
In this component, learners will develop knowledge and understanding of key aspects of the theoretical framework- media language and representation – as an essential basis for analysing media products from a variety of forms. In addition, learners will study products from specific media industries and for specific audiences to develop their knowledge and understanding of
those areas of their theoretical framework. Learners will also explore how media products relate to their social, cultural, historical, political and economic contexts. In this component learners will develop their ability to use relevant subject specific terminology and theories.
In this component, learners are required to study three media forms in depth, exploring all areas of the theoretical framework- media language, representation, audience and media industries in relation to audiovisual, print and online products. The forms to be studied in depth are:
– Blogs and Websites
Leaners will explore these three media forms through close analysis of the set products, comparing their use of media language and the representation they offer in relation to relevant social, cultural, economic, political and historical contexts. Learners will study the role of
media industries in shaping media products, as well as considering the way in which both mass and specialised audiences are targeted and addressed. Relevant and advanced theories will inform study of the set products and learners will reflect critically upon these theoretical
This component synthesises knowledge and understanding of the media theoretical framework gained through their course by requiring learners to apply their knowledge and understanding of the media synoptically to practical production. In components 1 and 2, learners gain a detailed understanding of the theoretical framework in relation to a range of media forms. In this component, learners are required to apply their knowledge and understanding of media language, representation, audiences, media industries and the digitally convergent nature of the media in an individual production for an intended audience. The production will be based on two media forms and completed in response to a choice of briefs set by the exam board.