Marketing, people and global businesses – Exam Paper – 35% of marks
Business activities, decisions and strategy – Exam Paper – 35% of marks
Investigating business in a competitive environment – Exam paper – 30% of marks
Marketing and People
Meeting customer needs; the market; marketing mix and strategy; managing people; entrepreneurs and leaders.
Managing Business Activities
Raising finance; financial planning; managing finance; resource management; external influences.
Business Decisions and Strategy
Business objectives and strategy; business growth; decision making techniques; influences on business decisions; assessing competitiveness; managing change.
Globalisation; global markets and expansion; global marketing; global industries and companies (multinational corporations).